The discerning feature of the magazine is to work towards a more inclusive ‘visual culture’ nevertheless maintaining cultural differences, it focuses on the informative, analytical and research based articles on contemporary art practices. It also lends voices to the innovative experiments and practices which endeavour to go beyond gallery spaces and reach out to a larger public. Besides, the other important aspects of the magazine is to discuss about the folk and traditional art forms, the places of heritage and the ancient monuments, and the artisan villages of India, etc. Through writings, it will seek to connect readers with people, places, and events in the fringe areas. This will facilitate the process of comprehending the intricate and complex relationship between the regional, national and global cultural formation.